Cristian Prichea is the new Country Manager of SPARK in Romania

SPARK, the car-sharing service with the largest fleet of exclusively electric cars in Romania, appoints Cristian Prichea as the new Country Manager for Romania starting August 2022.

With 15 years of experience in sales and business development, Cristian Prichea has built a solid career in the automotive sector. He spent the past 12 years at Ford Motor Company in various marketing and sales positions. In 2015, he was appointed Sales Director at Ford Romania and was promoted one year later in the European Ford Sales Coordination Department at Ford Europe. Starting in 2019, Cristian Prichea took over the leadership of the Ford National Sales Company as the first Romanian Managing Director, coordinating the strategic development of Ford and its dealers in Romania.

“In this challenging economical context, my goal is to continue the positive development and secure SPARK’s strong position into the car-sharing sector. The market in Romania is growing and SPARK is constantly working on improving the service, which facilitates quick and convenient access to environmentally friendly transport around the city, being an important option for passengers in their urban transport mix”, said Cristian Prichea, the new Country Manager SPARK Romania.

Started in Bucharest, in 2019, with 50 fully electric cars, SPARK currently has the largest car-sharing electric fleet in the local market, with more than 500 vehicles.