Hyundai Motor Europe implements new structure of its Marketing, Product and PR functions

Hyundai Motor Europe has announced a new structure of its Marketing, Product and PR functions. As of October, Marketing and Product will become individual Groups reporting to the President and CEO Michael Cole.

Laura Rathai (Marketing) and Raf van Nuffel (Product), who have held the positions as Directors for their respective areas will be promoted to Vice President Marketing and Vice President Product.

Within these changes, PR and Communications will be transformed into a PR & Corporate Communications Sub-Group, directly reporting to the CEO. 

The changes were initiated by Andreas-Christoph Hofmann, Vice President Marketing, Product and PR, who after seven years had decided to leave the company and look for new perspectives. Within his time at Hyundai, Hofmann played an incremental role in transforming the brand, its product portfolio, and media recognition into new levels for the company in Europe.