Ford’s 2019 trends report explores how shifting behaviors are changing the world

Ford releases its 2019 Trends Report, which looks deep into the drivers of behavioral change to uncover the dynamic relationships consumers have with a shifting landscape of technology.

Report explores the influence of technology on these shifts, and how consumers manage the tensions between technology as a force of good and technology as a source of anxiety in their lives

Consumers are divided about technology’s impact; while it’s considered the biggest driver of change today, with 87 percent of adults globally in agreement, many believe it’s an area where they need to exercise greater device detachment to achieve balance and well-being

Here are some key insights from Ford’s seventh annual Trends Report:

• Almost half of adults globally believe that fear drives change; seven in 10 say they are energized by change
• 87 percent agree that technology is the biggest driver of change today; almost eight in 10 adults globally believe technology is a force for good
• 67 percent of adults globally would rather have their children ride in a self-driving vehicle than ride with a stranger
• 45 percent of adults globally report they envy people who can disconnect from their devices; seven out of 10 consumers agree we should have a mandatory timeout from our devices
• 84 percent of adults globally say they have taken small steps over the past year to improve their lives; of those, 92 percent say they are still following through with those steps, while 83 percent agree change is less intimidating when they break it into small steps
• 84 percent of adults globally agree that companies should offer mental health days as part of their benefits; the same percentage agree that diverse opinions lead to positive change
• The majority of adults globally say when they make a purchase, they often consider its environmental costs
• 67 percent of adults globally agree that technology is making commuting easier

For the full looking further with Ford Trends Report for 2019, you can visit www.fordtrends.com.