Toyota still number one, VW makes biggest gain in ranking of most valuable car brands

Toyota kept its title as the world’s most valuable car brand in a year in which only three automakers finished in the top 100 global brand list, down from five in 2018 and six in 2017.

After Toyota, only Mercedes-Benz and BMW were ranked in the BrandZ Top 100 Most Valuable Global Brands 2019 study by market researcher Kantar Millward Brown, Automotive News reads. Ford and Honda dropped out after making the top 100 in 2018.

Toyota has been No. 1 in 12 of the 14 years the study has been carried out. In the years it wasn’t No. 1, 2010 and 2012, it finished in second place.

Volkswagen was the only brand in the automotive top 10 list to improve its valuation compared with last year, rising 12 percent on the year before.

Porsche was the only new entrant to the top 10 after ousting India’s Maruti-Suzuki to take the 10th spot.