Ford introduces electrified powertrain to top-selling Fiesta for the first time

The Ford Fiesta compact hatchback – the automaker’s best-selling model in Europe – is now available to order with an electrified powertrain for the first time, Ford announced.

The 48-volt mild hybrid technology is introduced alongside new driver assistance technologies including Adaptive Cruise Control with Stop & Go and Speed Sign Recognition.

“Adding EcoBoost Hybrid technology to Fiesta’s best-in-class driving dynamics means customers can have even more power and still go further on a tank of fuel,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “The Fiesta EcoBoost Hybrid will help Ford bring the benefits of electrification to more drivers than ever before.”

Ford is committed to offering an electrified version of every passenger vehicle it brings to market in Europe and will grow its range of electrified vehicles in Europe to 18 on sale before the end of 2021.