Registrations for low emissions cars hit record market share in Europe, while market growth stalls

According to data from 26 European markets, new car registrations slowed in July, recording a year-on-year decline of 24 percent as total volume decreased from 1.27 million units to 967,830. Similar results were recorded in July 2012, when the market registered 966,090 units. The year-to-date results remain positive, up by 17 percent compared to 2020 with 7,381,735 units registered, but down by 24 percent when compared with January to July 2019.

Felipe Munoz, Global Analyst at JATO Dynamics, commented: “Despite the efforts of national governments to boost consumer confidence, the impact of the pandemic is still being felt by the industry.” While volume increased in Norway, Croatia, Greece, Latvia, Romania, Estonia, Ireland and Lithuania, this combined accounted for only 8 percent of total registrations during the month.

In contrast to the overall trend, consumers in Europe continued to buy more low emissions vehicles. In July, a total of 160,646 BEV and PHEV vehicles were registered, accounting for almost 17 percent of total registrations. This is the second highest monthly market share after June 2021, and the third highest ever in Europe – BEVs accounted for 47 percent of that total.

Munoz added: “Consumers continue to respond positively to the deals and incentives attached to EVs which have made these vehicles far more competitive in terms of their pricing. But despite becoming increasingly popular, consumer uptake has not been enough to offset the big drops posted by diesel cars.” JATO data indicates that between July 2019 and July 2020, the market share for diesel vehicles dropped by just over 2 points, while their market share dropped by almost 8 points between July 2020 and July 2021. During the same period, the market share for EVs grew by the same amount lost for diesel vehicles.

The market share for gasoline cars has steadily declined from 63.4 percent in July 2019 to 59.8 percent in July 2020, and to 59.0 percent last month. Munoz continued: “We are beginning to see the impact of campaigns that favour EVs over ICE vehicles playout in the market, however the industry is not yet doing enough to enable EVs to absorb the losses sustained by traditional powertrains.” While diesel registrations decreased by 166,000 new units between July 2020 and July 2021, and almost 207,000 between July 2019 and July 2021, EVs gained only 49,000 units between July 2020 and July 2021, and 125,000 units between July 2019 and July 2021.

Last month, there were also strong performances in the SUV segment as both the Hyundai Tucson and Ford Puma entered the top 10. JATO data shows that SUVs recorded the highest ever monthly market share in Europe during July at 46.1 percent. Although the registrations volume fell by 15 percent, these vehcicles gained market share at the expense of larger declines posted by the traditional cars (-28 percent), MPVs (-48 percent) and sport cars (-37 percent).