Dacia appoints Grégoire Vitry as director of product communication

Grégoire Vitry joined Dacia as its Director of Product Communication on 15 March 2022. Reporting to Xiaoyan Hua-Schwab, VP Dacia & LADA communications, Grégoire Vitry is responsible for Dacia product launches across the board, as well as press relations with French media.

To carry out his duties, Grégoire Vitry will work closely with Kalina Iordanova, Director of International and Internal Communications for both brands.

Grégoire Vitry has a degree from the Ecole Centrale de Lyon (France) and over 20 years of experience in the automotive industry.

 After having held multiple roles at the Peugeot Product Department, Grégoire Vitry spent five years at General Motors as an International Brand Manager.

In 2009 he joined Opel France, where he was appointed France Communication Director in 2018.