Dacia appoints Mihai Tănase as the new marketing director for Romania and the Republic of Moldova
Starting from September 1, 2024, Mihai Tănase (38 years old) will be the new Marketing Director of the Dacia brand in Romania and the Republic of Moldova. He will report directly to Mihai Bordeanu, General Manager of Dacia.
A graduate of the Copenhagen Business Academy, with a degree in Multimedia Design and Communication, Mihai Tănase started his career in the automotive sector at BMW Group Romania, where he held the position of Online Strategy Manager.
In 2016, he joined the Renault Commercial Roumanie team, as Head of Digital & CRM for the Dacia and Renault brands. In October 2020, he was promoted Marketing Digital VN & AS Senior Manager at Cluster South Eastern Europe level (Romania, Bulgaria and the Republic of Moldova).
From March 1, 2023 to August 31, 2024, he was based in France, holding the position of Sales Performance & Launching Manager Dacia.