Continental to reveal “car with IQ” at Consumer Electronics Show in Las Vegas

Continental will provide a glimpse into the near future of mobility at the Consumer Electronics Show (CES) in Las Vegas, which starts on January 7, 2025. Technological innovations for the interaction between car and driver will be presented in a specially built demonstration vehicle – the “Intelligent Vehicle Experience Car”.

These solutions could enter series production within the next three to five years, a release shows. The demonstration at CES 2025 will focus on external communication between people and cars, with an emphasis, among other things, on intuitive, touchless access to the vehicle using biometric data. This means that the car recognizes users even before they enter the vehicle, interpreting facial and movement characteristics and deriving actions from them, such as unlocking and starting the vehicle or proactively opening the tailgate in the supermarket parking lot, for example. More importantly, it also identifies people who are not authorized to use the vehicle and may approach it with ulterior motives. In this case, the doors remain locked and a warning is activated.

Continental’s demonstration car is a concrete look at the software-defined vehicle, the car that is modeled and managed by software – and at the same time, it ushers it into the biometric era for future vehicle generations. “Biometrics opens up completely new horizons for the mobility of tomorrow,” explains Claudio Longo, Head of Advanced Research and Engineering at Continental.

The demo car to be presented at CES addresses specific challenges, such as the protection of personal data and the optimized management of energy consumption, to avoid draining the batteries. The connection to a secured cloud makes it possible to integrate new intelligent functions into the vehicle wirelessly “over the air” over the entire life cycle of a car.