Continental to discontinue its Agricultural Tires business by the end of 2025

Continental will focus its Commercial Specialty Tires business on Material Handling, Earthmoving and Port Operations Tires and discontinue its Agricultural Tires business by the end of 2025, following a “comprehensive business review”.

“Employees affected by this strategic repositioning are mainly located at its tire plant in Lousado, Portugal. Continental will support each one through this transition and is confident to offer most of the affected employees an alternative job within Continental,” the company states.

“We are proud of the contributions we as a team have made to the agricultural industry and the trustful relationships we have built with our customers and partners,” says Paul Williams, Head of Continental Commercial Specialty Tires. “Sharpening the focus of our Commercial Specialty Tires business will further leverage our resources towards our strengths in Material Handling, Earthmoving and Port Operations Tires.”

Until the end of 2025, Continental will fulfill all contractual delivery obligations towards its customers of Agricultural Tires, namely with its tire lines TractorMaster, Tractor70, Tractor85, CombineMaster and CompactMaster. The Multi-Purpose Tires lines will continue as part of Continental’s Commercial Specialty Tires Business.